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Universal College
Re-engineering Student Acquisition for the Post-Pandemic Era.
The Challenge
The COVID-19 pandemic presented an existential threat to Universel College’s enrollment model, which was heavily dependent on international students. Faced with sudden travel restrictions, they needed to rapidly pivot to the domestic Canadian market while strategically exploring new, accessible international corridors. Their existing digital infrastructure was underperforming, suffering from technical flaws and a generic approach that failed to convert prospective students into qualified applicants.
How We Did It
OWLEADS designed and deployed a sophisticated, omnichannel acquisition engine to drive enrollment from both domestic and international markets.
Engineered High-Conversion Funnels
Replaced a single generic online form with a series of full-length, program-specific, mobile-first landing pages
Deployed Omnichannel Campaigns
Launched highly granular campaigns across Google Search Ads and Meta Ads, using advanced audience segmentation and LAL audiences to target ideal student profiles.
Optimized the Admissions Pipeline
Executed an end-to-end Zoho CRM implementation, building automated lead injection and nurturing to streamline the admissions process.
Established Unified Analytics
Built a centralized reporting dashboard to provide transparent, real-time tracking of key metrics like CPA and application rates across all markets.
Key
Results
Uplift
Decrease
New Market
WWICS
Explosive Growth in North Africa & The GCC Region.
The Challenge
When WWICS decided to expand into North Africa, their primary obstacle was a severe cultural disconnect. To succeed, they needed a growth partner who could build a culturally fluent acquisition system from the ground up, capable of resonating with a new audience and delivering on ambitious growth targets before scaling across the wider region.
How We Did It
We acted as WWICS's strategic growth partner, successfully launching in Morocco before scaling the model across the UAE, Oman, and Bahrain.
Engineered a Conversion Powerhouse
Overhauled their underperforming funnels, deploying a state-of-the-art network of country-specific, mobile-first, and CDN-Powered landing pages.
Crafted Smart Messaging
Developed nuanced ad copy and funnel content that communicated the value of sensitive CBI programs without explicitly detailing mechanics, attracting qualified clients while remaining compliant in sensitive GEOs.
Executed a Multi-Platform Strategy
Generated opportunities across Google Search, LinkedIn Lead Gen Forms, and the newly launched Gmail Ads to build a resilient, high-volume acquisition system.
Deployed AI-Powered Optimization
Implemented AI-powered dynamic bidding algorithms linked to Qualification-Score-based conversions to continuously improve campaign performance not only in terms of leads, but more importantly, in terms of Qualified Applicants.
Key
Results
Conversion Rate Lift
YoY Revenue Growth
Reduction
Prestigia.com
Forging a New Growth Channel to Outmaneuver Giants.
The Challenge
Prestigia was locked in a battle for visibility against billion-dollar Online Travel Agencies (OTAs). Their over-reliance on high-commission aggregators was eroding profit margins and hindering their ability to scale independently. To break free, they needed to build a powerful, self-sustaining acquisition engine that could compete in over 20 countries.
How We Did It
OWLEADS engineered a custom-built growth engine focused on profitability and reducing dependency on third-party channels.
Maximized Site Potential
Analyzed user behavior via session recordings to identify and eliminate friction points in the booking process, significantly boosting site-wide conversion rates as well as organic traffic and retention.
Built a Custom Google Ads Tool
Coded a proprietary Google Ads campaign builder that automatically modulated bid aggressiveness in real-time based on hotel availability and other key parameters.
Implemented a Surgical Bidding Strategy
Sidestepped costly competition by focusing on long-tail, high-intent keywords (exact hotel names), capturing users at the final moment of decision.
Expanded to Untapped Channels
Launched and scaled campaigns on Bing Ads to capture a high-value, less price-sensitive demographic, diversifying traffic sources away from the hyper-competitive Google ecosystem.
Key
Results
Surge
Uplift
Penetration
Hight-value USA market
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