Performance Marketing Agency

A Digital Marketing Agency, also known as Online Marketing Agency or Internet Marketing Agency, is a business (like us!) which assists other companies with their online marketing efforts. Digital marketing firms can be as involved as the client would like. For some of our clients we handle all digital projects but for others we only provide ideas and recommendations through consulting. Our goal is to be an extension of our clients’ teams, support internal marketing teams with specialized digital marketing solutions.

Unlike big marketing firms with hundreds of clients, the best digital marketing companies are usually smaller with mainly senior staff and fewer clients. This "boutique" setup enables more time and dedication to your business in exchange for slighly higher fees. So if you are looking to maximize your ROI, an Internet Marketing company that values your business and allocates ressources to serve is the way to go.

There are so many benefits to digital marketing! The underlying goal of digital marketing is to bring more qualified users to your website. Through a mix of digital marketing tactics, you are able to guide users through their online journey, resulting in more conversions for your business.

The beauty of digital marketing is that all of the tactics work together in harmony. An effective digital marketing strategy will also reinforce your traditional marketing, providing your target audience with cohesive messaging.

There are also a number of benefits to digital marketing over traditional marketing. Digital marketing is flexible. With digital, you have the ability to make changes over the course of a campaign, unlike traditional where you’re locked into long campaigns that are set in stone.

Digital campaigns are also much easier to track because you can set up tracking pixels, create robust event tracking across your website and develop trackable links using utm parameters, which all tie your success directly back to specific campaigns. These pixels allow for remarketing campaigns which target users who have previously visited your website based on the actions they took.

In order to provide our demanding clients with world-class services and leading expertise, we focus on a subset of Digital Marketing services that have a direct and measurable impact on business performance and bottom line. If you need extra services, our network of trusted partners can certainly help and we will be more than happy to refer you or act on your behalf.

Absolutely, it’s even one of the reasons businesses chose to partner with us. If you are looking to go global or expand to a few key countries, our international digital marketing experience will certainly come in handy. If you are already present in multiple regions of the globe, you might want to improve performance or simply reduce the number of vendors you manage. We also have extensive experience in emerging markets like Asia and Africa where you can experience exponential growth at minimum costs.

Most of the time we are agile enough to adapt our processes to your needs. Working with medium and large corporations requires complying with company regulations so it’s something we are comfortable doing for long-term projects.

Absolutely. Having a good idea of your goals, your customer profile, your Unique Selling Proposition, a logo and generally speaking a good Marketing Framework is often a great way to set you off for a successful marketing campaign.

Early-stage startups are not great candidates for our services as they often lack a proven business model, a solid marketing framework as well as funding. Small Businesses are better candidates provided they have some experience with Digital Marketing Management and a sufficient budget. This being said, at OWLEADS we hate to discriminate so please get in touch with us, and an Account Executive will assess your needs and let you know what we can do for you.

Yes, we highly recommend that you have a sufficient budget if you are serious about getting results from Digital Marketing. In most developed countries, $5,000 is often the bare minimum. If you are targeting cheaper countries, please reach out to our team for a custom estimate.

Yes. While Digital Marketing produces its best results over time, we do accept one-shot or short term projects under some conditions. Please do share your project with us and we will get back to you asap.

Agencies work with such a diverse portfolio of clients that they have a much broader view of the market, technologies, trends, best practices... Inhouse teams tend to be experts in their specific market and always benefit from being challenged on the technical side of things.

Additionally, agencies are able to attract, compensate and challenge senior experts, something even the largest corporations have a hard time doing.

Also, because of the numerous accounts they manage, top digital marketing agencies have special perks from key players like Google or Facebook and they can also afford to invest in R&D which wouldn’t make sense for a business on it’s own.